Speaking of right brain, I recently had the good fortune to work with an interesting social business, TeamWorks. Far outside my B2B marketing technology wheelhouse, the positioning and awareness building done for this cooperative business network was a welcome stretch for me and a rare opportunity to go full-on right brain with the production of a new video declaring for TeamWorks who they are, what they do and where they’re headed. I wrote, produced, directed and edited this 8-minute piece for an audience of potential donors and advisors—in two very full weeks—giving my right brain one mother of an exhilarating workout. Check Out TeamWorks on YouTube.
BTW: TeamWorks is a very cool organization in a burgeoning, dynamic and very interesting space: Social business. These are typically for-profit businesses, but guided by a social mission. In TeamWorks’ case, the mission is to reduce poverty. TeamWorks gives traditionally low-wage service workers an opportunity to get out of poverty by helping them to start and run employee-owned business cooperatives.
