MVT in the NYT

times_truckI love catching clips about the Internet marketing arena in mainstream media. Last week’s Economist had a few encouraging words on the current state and future of online advertising. And this a few days ago from the NYT on Internet marketing — a fascinating description of multivariate testing and optimization without ever mentioning the words multivariate testing or optimization.

Advertisements

Send me a note

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s