Word of Mouth Marketing: Everything Old is New Again

dale_carnegieThumbing through the Site library, we came across some nice pointers given by Andy Sernovitz in his Word of Mouth Marketing of 2006:

  • Reply and respond.
  • Thank people who say nice things about you.
  • Fix problems and make people happy.

Puts to mind advice from a marketing trailblazer of another era, Dale Carnegie. First published in 1936, How to Win Friends and Influence People seems as relevant today as ever. Leafing through our – ahem – 1980 print edition, Mr. Carnegie’s advice is spot on for anyone engaged in word of mouth, buzz marketing or social media marketing today:

  • Become genuinely interested in other people.
  • Give honest, sincere appreciation.
  • Be a good listener. Encourage people to talk about themselves.
  • Talk in terms of the other people’s interest.
  • Make others feel important, and do it sincerely.
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