Customer Experience Optimization: Technology + Metrics + Culture

While the Industrial Revolution ushered in the era of the celebration of product, the Digital Revolution now celebrates the consumer. Because today’s consumers initiate and control the conversation, the sooner marketers shift from a product to a customer experience focus, the sooner they will reap the benefits of adapting properly to the changing marketplace. More … Continue reading Customer Experience Optimization: Technology + Metrics + Culture

Just Veem It!

I’d like to tell you about a client of mine, Veem. Veem is a global payments solution that helps small to medium-sized global businesses send and receive payments around the world. Who knew that would be so interesting? But it is. Here’s what I’m finding so interesting about this engagement: I’m learning about yet another … Continue reading Just Veem It!