While the Industrial Revolution ushered in the era of the celebration of product, the Digital Revolution now celebrates the consumer. Because today’s consumers initiate and control the conversation, the sooner marketers shift from a product to a customer experience focus, the sooner they will reap the benefits of adapting properly to the changing marketplace. More … Continue reading Customer Experience Optimization: Technology + Metrics + Culture
I’d like to tell you about a client of mine, Veem. Veem is a global payments solution that helps small to medium-sized global businesses send and receive payments around the world. Who knew that would be so interesting? But it is. Here’s what I’m finding so interesting about this engagement: I’m learning about yet another … Continue reading Just Veem It!
Honey, it’s time! I remember the night a friend came home from bar hopping and said all she could hear in the background was “wah-wah-wah.com”, “wah-wah-wah.com”. That was the late 90s. I remember the number of cars on the streets of San Francisco tripling overnight. Oops … false alarm I looked into digital jobs, but … Continue reading Feeding the Internet Content Beast
When Paul Ryan appeared on the Republican ticket last fall, two familiar words burst onto the scene like popcorn: Ayn Rand. Like for many others, Ayn Rand burst into my life at 19, and I lapped up her entire cannon like a plate of cream. Twice. But the world has changed a lot since I … Continue reading Crowdsourcing: Proof that Ayn Rand Got (at least some of) It Wrong?
Just wrapped up my attendance of Socialize West, a nice little 2-day conference put together by mediabistro.com The focus was Monetizing Social Media which is slightly out of my domain in my demand gen role with Lithium, but the subtitle Gamify, Mobilize, Optimize, Monetize captured my eye and I registered. Two minutes in the door … Continue reading Maxims from Social Media West
Speaking of right brain, I recently had the good fortune to work with an interesting social business, TeamWorks. Far outside my B2B marketing technology wheelhouse, the positioning and awareness building done for this cooperative business network was a welcome stretch for me and a rare opportunity to go full-on right brain with the production of … Continue reading Right Brain Workout
The New York Times recently asks, do elite thinkers matter anymore? Big commentator analyses of current events today drown in a sea of collective voices blogging and tweeting real-time thoughts, as they occur. By the time Obama’s first White House address was over, public opinion was already formed. No need for a week or so … Continue reading Social Media: The Death Knell of Elite Opinion?
The Social Media Examiner recently published a post, 7 Social Media Truths You Can Ignore and still be Successful. In it, Rich Brooks deftly points out that Claim #1: Social Media Has Changed Everything is nothing more than hooey. I thought I was the last one with a copy of Dale Carnegie’s seminal How to … Continue reading What to Expect from Social Media? Ask Mr. Carnegie
Those of us making a living in search marketing have long been aware of the pitfalls of doing business with Google which were outlined in a comprehensive look at the search behemoth in this morning’s NYT: Sure, It’s Big. But Is That Bad? Blatant self-interest, sudden unannounced changes in search algorithms and volatile ad rates … Continue reading Google and Business: Best Frenemies
It’s difficult to find a development team that hasn’t embraced the agile method—an iterative approach to software design focused on smaller projects, shorter cycle times and lots of testing and learning. The fundamental assumption of the agile method is that project requirements change on a daily basis so being nimble matters. The old waterfall method … Continue reading Agile Marketing Must Haves