Customer Experience Optimization: Technology + Metrics + Culture

April 9, 2009January 5, 2017Leave a comment

While the Industrial Revolution ushered in the era of the celebration of product, the Digital Revolution now celebrates the consumer. Because today’s consumers initiate and control the conversation, the sooner marketers shift from a product to a customer experience focus, the sooner they will reap the benefits of adapting properly to the changing marketplace. More … Continue reading Customer Experience Optimization: Technology + Metrics + Culture

Just Veem It!

July 26, 2017July 27, 2017

I’d like to tell you about a client of mine, Veem. Veem is a global payments solution that helps small to medium-sized global businesses send and receive payments around the world. Who knew that would be so interesting? But it is. Here’s what I’m finding so interesting about this engagement: I’m learning about yet another … Continue reading Just Veem It!

Feeding the Internet Content Beast

July 26, 2017July 26, 2017

Honey, it’s time! I remember the night a friend came home from bar hopping and said all she could hear in the background was “wah-wah-wah.com”, “wah-wah-wah.com”. That was the late 90s. I remember the number of cars on the streets of San Francisco tripling overnight. Oops … false alarm I looked into digital jobs, but … Continue reading Feeding the Internet Content Beast

Google and Business: Best Frenemies

May 23, 2010January 5, 2017Leave a comment

Those of us making a living in search marketing have long been aware of the pitfalls of doing business with Google which were outlined in a comprehensive look at the search behemoth in this morning’s NYT: Sure, It’s Big. But Is That Bad? Blatant self-interest, sudden unannounced changes in search algorithms and volatile ad rates … Continue reading Google and Business: Best Frenemies

Agile Marketing Must Haves

May 16, 2010January 5, 2017Leave a comment

It’s difficult to find a development team that hasn’t embraced the agile method—an iterative approach to software design focused on smaller projects, shorter cycle times and lots of testing and learning. The fundamental assumption of the agile method is that project requirements change on a daily basis so being nimble matters. The old waterfall method … Continue reading Agile Marketing Must Haves

btsite

Search Results for: technology

Customer Experience Optimization: Technology + Metrics + Culture

Just Veem It!

Feeding the Internet Content Beast

Google and Business: Best Frenemies

Agile Marketing Must Haves