How do B2B marketers create the right content for their audience? What’s the best social channel mix to reach audiences? Which metrics should social media marketers be measuring rather than “likes”? We turned to Lithium’s Director of Content Strategy, Bonnie Thomas, for some answers. Siobhan Fagan: What key factors go into developing a content marketing … Continue reading On Content Strategy: My Interview with CMSWire
For more about my POV on content strategy, check out this CMS Wire interview with Siobhan Fagan: http://www.cmswire.com/cms/customer-experience/talking-content-strategy-with-lithiums-bonnie-thomas-022770.php
SEM is building, maintaining and optimizing search advertising campaigns with pay-per-click vendors such as Google AdWords, Yahoo! Search, MSN and Facebook. SEM engagements for me typically involve the following deliverables: Campaign Build & Management Keyword Strategy | The set of keywords and phrases used in your campaign, organized in ad groups AdCopy | Ad copy … Continue reading Content Strategy Tip #2: What You Should Know About SEM
1. Natural search traffic conversion rates are often 3-4x that of paid search, or SEM. 2. Natural search optimization involves a number of tactics including: Listing your site in directories like Yahoo! and DMOZ Updating your site regularly with keyword-driven content Building intra-site links Building offsite links Adding search-friendly HTML code to each page, ie: … Continue reading Content Strategy Tip #1: What You Should Know About SEO
Honey, it’s time! I remember the night a friend came home from bar hopping and said all she could hear in the background was “wah-wah-wah.com”, “wah-wah-wah.com”. That was the late 90s. I remember the number of cars on the streets of San Francisco tripling overnight. Oops … false alarm I looked into digital jobs, but … Continue reading Feeding the Internet Content Beast
More and more, execs are being prompted by their boards, their PR staff and their agency partners to blog. They know the importance of social media. They’ve seen the number of social media-focused panels triple and quadruple at their favorite marketing conferences from ad:tech to TED. They are beginning to listen seriously to what their … Continue reading Social Media Strategy and Executive Blogging
Hello, I’m Bonnie Thomas. I’m a content strategist, developer and producer available for contract work. I’m a 15-year Silicon Valley veteran focused on helping marketers to competitively position themselves, profitably acquire new business, and optimize their marketing efforts. Reach out to me if you have a need for any of the following services and would like to discuss … Continue reading About
Newsletters remain a tidy little marketing tool for a number of reasons. The most obvious of course is the touchpoint opportunity—a chance to hit prospects with persuasive content. And although this is a darn good reason, it’s not the only one. Many Site clients are wary of publishing an e-newsletter because they worry that they … Continue reading Newsletters: Too Old School?