Content Strategy Tip #2: What You Should Know About SEM

SEM is building, maintaining and optimizing search advertising campaigns with pay-per-click vendors such as Google AdWords, Yahoo! Search, MSN and Facebook. SEM engagements for me typically involve the following deliverables: Campaign Build & Management Keyword Strategy | The set of keywords and phrases used in your campaign, organized in ad groups AdCopy | Ad copy … Continue reading Content Strategy Tip #2: What You Should Know About SEM

Content Strategy Tip #1: What You Should Know About SEO

1. Natural search traffic conversion rates are often 3-4x that of paid search, or SEM. 2. Natural search optimization involves a number of tactics including: Listing your site in directories like Yahoo! and DMOZ Updating your site regularly with keyword-driven content Building intra-site links Building offsite links Adding search-friendly HTML code to each page, ie: … Continue reading Content Strategy Tip #1: What You Should Know About SEO

About

Hello, I’m Bonnie Thomas. I’m a content strategist, developer and producer available for contract work. I’m a 15-year Silicon Valley veteran focused on helping marketers to competitively position themselves, profitably acquire new business, and optimize their marketing efforts. Reach out to me if you have a need for any of the following services and would like to discuss … Continue reading About