On Content Strategy: My Interview with CMSWire
How do B2B marketers create the right content for their audience? What’s the best social channel mix to reach audiences? Which metrics should social media marketers be measuring rather than “likes”? We turned to Lithium’s Director of Content Strategy, Bonnie Thomas, for some answers. Siobhan Fagan: What key factors go into developing a content marketing … Continue reading On Content Strategy: My Interview with CMSWire