Content Strategy Tip #1: What You Should Know About SEO

1. Natural search traffic conversion rates are often 3-4x that of paid search, or SEM. 2. Natural search optimization involves a number of tactics including: Listing your site in directories like Yahoo! and DMOZ Updating your site regularly with keyword-driven content Building intra-site links Building offsite links Adding search-friendly HTML code to each page, ie: … Continue reading Content Strategy Tip #1: What You Should Know About SEO

Startup Marketing Dos and Don’ts

Across all startup categories, there are common mistakes and missed opportunities from marketing to unqualified customers to misunderstanding customer needs to under-estimating the competition. Here are two great documents on the Venture Beat website with cogent arguments for what startup marketers ought to keep in mind: Five Key Marketing Priorities for a Startup and Five … Continue reading Startup Marketing Dos and Don’ts

About

Hello, I’m Bonnie Thomas. I’m a content strategist, developer and producer available for contract work. I’m a 15-year Silicon Valley veteran focused on helping marketers to competitively position themselves, profitably acquire new business, and optimize their marketing efforts. Reach out to me if you have a need for any of the following services and would like to discuss … Continue reading About